A premier LGBTQ festival in Hong Kong Pink Season is a digital ticketing platform that promotes events related LGBTQ art, education ,entertainment, family and sports &adventure. The goal was to create a significant improvement on their branding, including logo, app. Because of this characteristic of target audience who has sensitivity on aesthetics, trends and quality I had to work hard on making unique and modern design choices. But at the same time, since it will represent many genres of artworks by LGBTQ it needs to have some seriousness.