THE CRAFT FESTIVAL
in dfs singapore changi AIRPORT
DFS Group is a leading luxury travel retailer with 420 boutiques located in 11 major airports and numerous downtown, affiliate and resort locations worldwide.
The Changi Airport boutiques are particularly well-known for hosting a large variety of alcoholic drinks among all the DFS locations. In late 2018, they hosted their first ever Craft Festival across the four terminals of the Singaporean airport—allowing travellers to experience over 73 craft gin, whisky and beer brands, and engage with specialist craft distillers from around the globe.
I was in charge of branding the entire campaign: providing illustrations and giving art direction to the local team in creating posters, banners, standees, social media assets, and animated videos. The aim was to craft a joyful and happy atmosphere of discovery, encouraging travellers to learn something new before heading to their next destination.
Role: Graphic Designer